Jewelry Store CRM & Marketing Automation Platform

Build Relationships That Bring Customers Back Year After Year

Track every customer's history, preferences, and milestones, then use that data to send targeted outreach that feels personal, not promotional, with The Edge's built-in CRM and marketing tools.

Get a Demo

Know Your Customers the Way They Expect to Be Known

Only about 10% of first-time luxury jewelry customers come back within a year. Nine out of ten never return, not because they had a bad experience, but because no one stayed in touch.

The Edge CRM captures everything about your customers and gives you the tools to reach out at the right moment.

1. Build rich customer profiles beyond a name and phone number.
2. Send targeted marketing to the right customer at the right time.
3. Automate birthday, anniversary, and seasonal outreach.

1. Build rich customer profiles beyond a name and phone number.

Your best associates know their top clients' preferences. The problem is that knowledge lives in their heads. When they leave, the relationship leaves with them. The Edge captures every interaction automatically.

• Every sale, repair, and service job logs to the customer's profile.
• Track birthdays, anniversaries, wish lists, and preferences.
• Store images of past purchases for easy reference.
• Pull up complete client history in seconds.

2. Send targeted marketing to the right customer at the right time.

Blasting the same promotion to your entire list isn't marketing. The Edge lets you query your database and build targeted lists.

• Segment by purchase history, spending level, or demographics.
• Create lists for promotions, trunk shows, or new collections.
• Send personalized postcards for key dates and milestones.
• Integrate with Constant Contact through Drive Retail for email and SMS.

3. Automate birthday, anniversary, and seasonal outreach.

The highest-converting outreach is a timely message tied to a moment that matters. The Edge captures the dates. Automation handles the rest.

• Trigger campaigns based on customer dates already in your system.
• Choose from jewelry-specific email templates and direct mail.
• Track which campaigns drive customers back to the store.
• Add Clientbook for text-based clienteling and wish-list follow-ups.

Stay in touch with every customer at the right moment.

Build rich customer profiles automatically with every transaction. Segment your database, send targeted outreach, and automate birthday and anniversary campaigns that bring customers back.